About us

We’re Samphire

We provide homes and create sustainable communities. The work we do matters because the lives we help matter.

Our customers are at the heart of everything we do. We’re here to help when we’re needed most. We trust our people to do the right thing, to create meaningful change, where all homes are safe, and affordable, and local people feel proud of where they live.

And as part of Flagship Group, we don’t just want to make a difference to our customers and their communities – we want to solve the housing crisis too.

A mum and her two daughters on the sofa

2024-25 Customer Report

In our first customer report since our merger with Bromford, we dive into some figures from across the organisation and reflect on our progress over the year. There’s always more work to be done, but we’re heading in the right direction and always have customers at the heart of everything we do.

Our Board

Our Board of Directors is made up of Non-Executive Directors, along with our Chief Executive, Chief Finance Officer and Chief Operating Officer. The Board has overall responsibility for setting strategic priorities and monitoring performance against them.

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Staff member sat at desk in the office

Working for us

Our people help us to solve the housing crisis – that’s why we'll always support, invest, and empower them. There are lots of job opportunities available with us – from HR advisers and IT support, to electricians and housing officers. With so much to choose from, we're sure we can help you find a job that's right for you. Head over to our Flagship Group website and take the first step towards your new career today.

Our commitment

We want you to have the best experience possible, so we have developed a range of service standards to reflect the level of service you can expect from us.

Policies and documents

Our policies and documents guide us in delivering services to our customers. 

Housing

Our accreditations

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Latest News

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Bromford Flagship LiveWest to appeal Abbey regeneration decision

24/03/2026

Bromford Flagship LiveWest to appeal Abbey regeneration decision

Bromford Flagship LiveWest (BFL) has confirmed it is appealing Breckland Council’s decision to refuse outline planning permission for the Abbey regeneration project in Thetford.

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Using mediation to resolve anti-social behaviour

19/03/2026

Using mediation to resolve anti-social behaviour

Maintaining safe and respectful communities is a core priority. While formal enforcement action can sometimes be necessary, many disputes between neighbours can be resolved earlier and more constructively through mediation.

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Flagship goes glyphosate-free in trial bid to boost biodiversity

19/03/2026

Flagship goes glyphosate-free in trial bid to boost biodiversity

A housing association is turning over a new leaf by trialling a chemical-free approach to weed management across its estates.

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Rowley Drive masterplan updated after community has its say

12/03/2026

Rowley Drive masterplan updated after community has its say

Flagship, part of housing provider Bromford Flagship LiveWest (BFL), has submitted an updated plan to regenerate the Rowley Drive area of Newmarket to West Suffolk Council, after community feedback prompted a series of changes.

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Six good money habits to take into 2026

12/01/2026

Six good money habits to take into 2026

Are bad money habits standing between you and your goals? Do you struggle to save money each month or lose track of your spending? We’ve rounded up the six best money habits to help you stay on top of your finances.

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Avoiding online scams

22/12/2025

Avoiding online scams

Christmas is a time for generosity, celebration and lots of online purchases. Unfortunately, scammers know this too - they take advantage of the rush and the distractions that often come along with the festive season. Here’s how to spot and avoid online and digital scams this Christmas and beyond.

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